PRICE RANGE OF PRODUCTS

PRICE RANGE OF PRODUCTS Above is the price range of all Apple products between the years of 1975 to present. Steve Jobs manufactured products that were not just far advanced than other products in the same category, but they were also out of reach for most consumers. When Apple Computer launch its Apple II in 1977, it cost $1,298 and if you wanted a more powerful version it would cost you a twice that amount. In 1984, Apple Computer released the Macintosh at a price of $2,495. At these prices many consumers could not afford to own a Macintosh.Upon Steve Jobs return to Apple Computer in 1984, Apple products price drop allowing most price conscious consumers to own a Macintosh. The new iMac carry a price of $1,300 which would cost $1800 in today’s current dollar value. As technology advance, the price of Apple Computer products continued to decline. Since 1996, Apple had released the MacBook Air for $900 and MacMini for $600. (Felix Salmon, 2011) Apple now offers products in add ition to Macintosh products. These products have been very profitable for Apple Computer.The products below are sold on Apple store online: Computer technology has enable manufacturers to build cheaper, higher-quality and more powerful computers that are also more accessible and affordable to the average consumer. For example, the iPad 2 has been compared to the 1980’s Cray supercomputer, but at a price that millions of people can afford. Steve Jobs realized that technology had advance to a point that he could now make products that could not just deliver high quality but also be â€Å"price accessible to the broad non-geek middle classes.He could not make his â€Å"NeXT workstation which was value at $6500 in 1990, or $11,267 in 2011 â€Å"which was placed on many workstations across the world† at price that many not only be affordable but hard for competitors to match. For example, the iPad 2 price is $499 and the IPhone 4s is price at $199, both sold at competitiv e price that is hard to competitors to match and within the price range of most consumers. (Felix Salmon, 2011) PRICING OBJECTIVE S OF BRANDAccording to Steve Jobs, â€Å"Apple is breaking the rules in terms of its pricing model,† he told Reuters by telephone. â€Å"It's doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. † â€Å"Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that. † (David Cowell, 2012) After all Apple is a luxury brand that demand a premium price and Apple customers do are not looking to save money but to get the highest quality product in the market.This adds up to three main factors that help Apple keep the iPad and other Apple products price so low: 1. Apple stores – Apple makes a large chunk of its iPad sales directly to its customers through the Apple retail stores and the online Apple store, which enables the comp any to keep even more of the profits. While running retail stores are expensive, Apple runs one of the most profitable retail businesses in the US and these direct sales give Apple the ability to directly follow up with customers to entice them with future upgrades. 2.Supply chain – As others have explained, Apple has a major supply chain management advantage. That means that it controls the components that go into its product (and the price it pays for them) better than its rivals do. Apple makes the software, designs the chips, and buys flash memory and LCD displays in huge quantities (in combination with iPhones and iPods). That significantly whittles down the raw cost of each iPad. 3. The 3% factor – Apple sells the iPad to retail partners at a minimal 3% discount (which is likely much lower than competitors).Because of the strength of Apple’s brand and the customer demand of the iPad, retailers are willing to take very little profit on iPad sales in order t o drive store traffic and make money on add-on purchases like accessories and extended warranties. (Jason Hiner, 2011) Apple has been so successful by opening their own stores which has made a huge impact for iPad, when iPad2 was released CEO Steve Jobs said: â€Å"One of the things that enabled us to roll out this technology so fast was our Apple retail stores. They were built for moments like this.They were built to take new technology and roll it out and educate customers about it and be there when they have questions and issues. We have hundreds of Apple stores now, as you know. This is one of our newest ones in Chicago [pointing to a slide]. And, without these stores I don’t think we would have been as successful either. † [ (Jason Hiner, 2011) ] Alternatives tablets from other competitors have not be able to compete with Apple iPad and have had to cut their prices to retailer. Apple has taken notice and has taken advantage of its pricing strategy and has lowered the iPad price to its retailer.Motorola and Samsung may sell their tablets at 97% at retail price but if the product is not as desirable as the iPad the 97% may not make any difference. The margins are more like 5-15% off retail price for competitors. [ (Jason Hiner, 2011) ] DISCOUNT/ALLOWANCES Apple is not currently offering any discount for the iPad but has in the past offer student discounts. For example, it has offered students a discount of $200 for MacBooks. In 2011, Apple also offered a back to school promotion in which students could save about $229 and get a â€Å"free iPOd Touch 8GB with the purchase. (Andrew, 2010) ] Apple student pricing for iPad is $499, just like regular buyers GEOGRAPHICAL PRICING In May 28th 2010, Apple broaden their market to outside of the United States by offering iPad’s to nine other countries which included Canada, Germany, Australia, France, Japan Italy, Switzerland, Spain and United Kingdom. Pricing for these countries were â€Å"the suggested retail price in UK has been confirmed and for WiFi-only model – the 16GB version will be available at ? 429, 32GB version for ? 499, 64GB version for ? 599, while for the WiFi + 3G 16GB model will be available at ? 29, 32GB version for ? 599 and 64GB version for ? 699. † Apple will continue to add more countries by July 2010 by adding Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore to the mix. The price of the iPad was not disclosed but it’s was suggested that pricing for iPad would be slightly higher than the United States pricing. Apple is also trying to expand into the Asian market where tablet are being sold much cheaper than the Apple IPAD. (Wong, 2010) APPLE PROMOTIONAL PRICINGApple continues to offer back to school promotions in 2011, Apple offered free $100 iTunes gift certificate with a purchase of Mac computers. Apple offers are not as generous as most consumers would like them too be but itâ₠¬â„¢s better than nothing at all. Apple offers discounts for MacBooks desktops and laptop every year for students. Apple has created a special Education store link on Apple online which shows current offers and discounts that can range between 8 and 10% of the regular price for MacBooks. [ (Andrew, 2011) ] Works Cited Andrew. (2010, April 23). Is there an Apple Ipad Student discount.Retrieved from Student buying guide: http://www. studentbuyingguide. com/2010/04/apple-ipad-student-discount/ Andrew. (2011, September 16). Last Weekend for Apple Back to School 2011 $100 Gift Card Promotion. Retrieved from Student Buying Guide: http://www. studentbuyingguide. com/2011/09/last-weekend-for-apple-back-to-school-2011-100-gift-card-promotion/ David Cowell. (2012, April 17). Apple Passes Google To Become World's Most Valuable Brand. Retrieved from Huffing Post Business: http://www. huffingtonpost. com/2011/05/09/apple-google-most-valuable-brand_n_859265. html Felix Salmon. (2011, June 06).Reu ters. Retrieved from Reuters. com: http://blogs. reuters. com/felix-salmon/2011/10/06/chart-of-the-day-apple-price-edition/ Jason Hiner. (2011, March 11). The iPad's other big advantage: Retailers only get 3% off. Retrieved from Tech Republic: http://www. techrepublic. com/blog/hiner/the-ipads-other-big-advantage-retailers-only-get-3-off/7880? tag=content;siu-container Wong, S. (2010, May 8). Apple's iPad International Pricing and Availability on May 28th. Retrieved from My Digital Life: http://www. mydigitallife. info/apples-ipad-international-pricing-and-availability-on-may-28th/

Mohandas Gandhi: A Moral/Economic Progress Essay

In Mohandas Gandhi’s speech â€Å"Economic and Moral Progress† emphasis is placed on distinguishing the difference between economic and moral progress. From Gandhi’s experience and studies he recognizes that economic and moral progress are often opposing and interchangeable. Gandhi states that he knows little of economics but was more that happy to speak on the topic because of his strong belief in the importance of moral progress over economic progress. Gandhi relies primarily on religious text coupled with all three rhetoric devices to exemplify his argument. Gandhi quotes the bible in saying â€Å"Take no thought for the morrow† meaning one should seek morality over material advantage, an idea prevalent â€Å"in almost all the religious scriptures in the world†(Gandhi 334) and it is this very idea with which Gandhi argues. Gandhi views economic progress and moral progress as two singular properties. Gandhi makes the assumption at the beginning of his speech that economic progress refers to one’s materialistic wealth while moral progress refers to â€Å"real progress† (Gandhi 334) Gandhi introduces his idea of what defines moral progress by asking â€Å"Does not moral progress increase in the same proportion as material progress?† (Gandhi 334) In this question Gandhi is examining the relationship between economic and moral progress. Gandhi states that it is popular belief that â€Å"material progress does not clash with moral progress†, so it must necessarily advance the latter. Gandhi exemplifies this popular idea and applies it to the â€Å"case of thirty millions of India stated by the late Sir William Wilson Hunter to be living on one meal a day† this case built on the idea that before attending to one’s moral welfare their daily needs must first be satisfied. Gandhi continues on state how absurd this idea it is, it is his belief that every human has the right to life, food, clothing and shelter but to obtain these things â€Å"we need no assistance from economists†(Gandhi 334) It is Gandhi’s belief that the â€Å"test of orderliness in a country is not the number of millionaires it owns, but the absence of starvation among its masses†. Gandhi’s argument relies heavily on his use of ethos in quoting religious texts as well as historical figures. It is Gandhi’s idea that economic progress does not necessarily clash or assist in moral progress, but rather acts a vehicle, which holds the possibility for either outcome. Gandhi illustrates the potential for economic progression leading to moral growth when he recalls his time in South Africa. Gandhi had observed that the  people of South Africa believed that â€Å"the greater possession of riches, the greater was their moral turpitude†(Gandhi 335) mea ning that the societal norms frowned upon living in excess and not sharing wealth. Though in contrast, Gandhi exemplifies economic progress leading to moral decay when he addresses the decline and fall of Rome, Egypt and even the Hindu deity Krishna, â€Å"with them material gain has not necessarily meant moral gain†(Gandhi 335) Gandhi is not opposing the pursuit of wealth, but the pursuit of wealth for material advantage. Gandhi applies pathos to religious ideals, evident when he describes what he believes to be symbolic of material progress, he states â€Å"It is not possible to conceive gods inhabiting a land which is made hideous by the smoke and the din of mill chimneys and factories and whose roadways are traversed by rushing engines dragging numerous cars crowded with men who know not what they are after†(Gandhi 337) Gandhi’s vivid imagery successfully conveys his idea that material wealth has corrupted the values of society and stunted moral progression. Gandhi’s speech is strongly driven by his use of ethics and emotion, but his speech also appeals to the logical mind. Gandhi’s use of logos is evident during his quotation of â€Å"the great scientist†(Gandhi 337) Alfred Wallace. Wallace, a British naturalist states that his country has put power and wealth before nature and Christianity and describes â€Å"†¦how as the country has rapidly advanced in riches, it has gone down in morality†(Wallace 338) Gandhi’s speech is largely based on the idea that society today upholds a distorted set of values, placing emphasis on material advantage and economic gain over moral growth and progress. Gandhi’s use of rhetoric devices appeal to a diverse audience using logic, ethics and emotion to prove that moral progress trumps economic progress.

‘Conflict is more often driven by self-interest than genuine sense of right and wrong.’ The Quiet American Essay

‘Conflict is more often driven by self-interest than genuine sense of right and wrong.’ â€Å"Show me a man who has no interest in his own good, and I’ll show you a man who is not in touch with his own humanity.† R. Alan Woods. Conflict can be driven by any emotion whether it be greed, love, hate or lust, after all conflict occurs merely when an individual feels something strong enough that they will not quell before opposition in violation of this emotion, because of this assessing the most frequent motive behind conflict could be investigated by asking the question; What emotion is the strongest and most frequent in humans? Doubtless, the answer to this question is relative to its target, a cynic might declare hate, a romantic love, a patriot pride; however all of these emotions can be elicited from both self-interest and a sense of infringement of a person’s moral code. Throughout the span of a humans life the one motive that remains central to a person’s approach on life is the desire to fulfil ones owns emotions and take care of one’s own interests, in Graham Greene’s the Quiet American both Thomas Fowler and Alden Pyle act based on personal interest despite the usual contrast of both their emotions and their actions. Fowler desires Phuong out of a sense of loneliness and longing for companionship, whereas Pyle desires Phuong out of the desire for a wife and a desire fulfil the responsibilities placed on him by his culture, allowing his life in his point of view to be considerably improved, albeit with the significant addition of the goal of making Phoung’s life better, which is also a manifestation of his own emotional need to rescue and help others, the fulfilling of which increases his emotional wellbeing. The desire to serve our own interest is the force that characterises most of our decisions, whether it is in the form of greater emotional comfort and wellbeing by standing up against an infraction in our moral code or the simple taking from the helpless for direct personal gain. It is for this reason, that conflict is more often driven by self-interest than a genuine sense of right and wrong. Catherine Susan â€Å"Kitty† Genovese was a New York City woman who was stabbed to death and repeatedly raped near her home. Investigations recorded 38 witnesses, none of whom attempted to assist Kitty personally and only one whom called the police, afterwards stating â€Å"I didn’t want to get involved† The incident of â€Å"Kitty† Genovese’s death exemplifies the extraordinary lengths that humans can go in an attempt to prevent self-loss even at the cost of another’s far more severe personal loss. By not acting these neighbors failed to stand up for their moral code and in doing so failed to act on behalf of what they presumably believed to be right at the cost of another s life, this also establishes the ability of self-interest to not only drive conflict in the way that self-interest allowed the event to occur on the side of the attacker, who was likely motivated by lust or anger, but to also discourage opposing action in bystanders out of a fear of personal loss. The actions the witnesses of â€Å"Kitty’sâ€Å" fate took mirror the attitude of a large degree of the human populations attitudes. Historically, few stand up for their beliefs and moral code at great personal risk, the strength of self-preservation Is too strong for most , for every â€Å"hero† that acts, hundreds of bystanders fail to act. The existence of â€Å"heroes† Itself is evidence that humans often fail to act in times of conflict, after all if there was more people who acted in times such as â€Å"Kitty’s† murder compared to those who failed to act then the heroic deeds of people such as Sophie Scholl who sacrificed her life for the sake of a moral principle would become commonplace, merely regarded as a slight extreme version of the normal reaction. Instead these people are revered for their courage, having books written and movies wrote about them, while these people likely deserve such images and their actions are evidence of either an increased emotional sensitivity or little direct self-interest it reflects very poorly on the rest of the populations courage and willingness to stand up for what they believe in. Behind every action is an corresponding emotion , meaning the intent of every action is to fulfil our emotion, not to respond to some moral code or the unfairness of life or the cruelty of another, acting on our emotions is in fact an almost entirely self-orientated activity .†People love others not for who they are but for how they make them feel† said Irwin Federman. When a man acts to shelter a child it is not the fact that the child is in harm’s way that drives him into sheltering the child, but the emotion that the man feels upon sight of an exposed child, in this way in order to commit actions without a self-driven motive a person needs themselves to either have no emotion or no emotional fulfilment, however exceptions to this could possibly be shown by the actions of individuals such as Hugh Thompson Jr, who risked his life for the sake of others’ lives through his actions in the Vietnam war, namely intercepting his own force in an attempt to circumvent the massacre of hundreds of innocents. It is possible however for an individual to enter conflict with an self-orientated aim and transition throughout the conflict into upholding moral principles and beliefs that may directly oppose the individuals initial viewpoint. Demonstrated best by Oskar Schindler these peoples sense of right and wrong eventually conquers the greed and self-interest they feel until they abandon the hope of gaining for themselves and embrace the hope of upholding what their moral code stipulates, Oskar Schindler entered the second world war initially motivated by profit but in a display of commendable tenacity and moral integrity saved over a thousand Jewish workers in defiance of the Nazi regime. The selfish nature of emotions also suggests that if emotions are the driving force of action and the individual fulfils the actions his emotions desire out of a need for emotional wellbeing then the majority of actions are driven by self-interest on one level or another, and that since conflict is the result of two opposing actions and that the motive of self-interest contains all other emotions and so in a way conflict can be driven by both self-interest and a genuine sense of right and wrong, that a majority conflict must be driven by self-interest. In conclusion, conflict is driven in the most part by self-interest but this is also true of almost every other action. The spectrum of emotions that self-interest encompasses is vast enough to include almost every emotion that an human can experience since actions are driven by emotions and conflict by both actions and emotions the cause of conflict can, in the majority of cases be traced back from the action to the emotion behind it to the drive that causes humans to fulfil the actions their emotions demand. This drive can be identified as self-interest, in this way almost all conflicts can be traced back to self-interest as both a catalyst and a driving mechanism

Favourite Food Essay

Recently, I was visiting a tiny village in Germany, about 80 km from Berlin. It was like going back in time — it was a quiet old European village, just like I had imagined. We went to a little restaurant run by a family in their cottage. Traditionally, the family belonged to the blacksmith community, but they shifted to cooking 200 years ago and had set up a cozy restaurant in their own house. The cottage was lovely and had all the rustic old-world charm of European countryside. It was surrounded by woods and our host told us we would be going into the forest to pick our own mushrooms. I had never Picked mushrooms before and didn’t even know how to begin. The host, Volker, showed me how to tell the good mushrooms from the bad ones. When you turn the head of the mushroom, it should be smooth and flat — if it’s serrated or horned, it’s likely to be bad. We spent quite a bit of time looking for mushrooms and got so hungry picking them, we were really looking forward to eating. Anybody will agree that hunger is the best spice to any hearty meal. We sipped on some cold beer while the mushrooms were cooked in wine and white sauce and then baked into pizza-style bread. That was just wonderful. They also served plum cakes and apple pie along with another chicken preparation. They also gave us some homemade wine to go along with the food. It was a sumptuous country meal. I remember the restaurant and the delicious food well, but what I remember most is the warmth of the hosts. The usual impression about Europeans is that they are cold and indifferent but my hosts in Germany were very welcoming. I also remember it as a day I learned so much about mushrooms and I had to go forage for my own meal. This was by far my most memorable food experience in all these years.

The Making of a Great Place to Work – the Story of Marriott International

The making of a Great Place to Work ® – the story of Marriott International A friend was narrating his story of an experience at the Ritz – Carlton hotel. He was suffering from a sore throat and decided to take his mother’s advice and called room service asking for a glass of hot milk mixed with a spoon of turmeric. Three years later after checking into the same hotel, he promptly receives a phone call from the room service, â€Å"Sir, would you like your favorite hot milk with turmeric! Much as he hated drinking hot milk with turmeric, my friend was impressed by the memory of the hotel’s staff. The Ritz-Carlton is one of the many brands of Marriott International. â€Å"Take care of the associates, and they'll take good care of the guests, and the guests will come back. † This was what J Willard Marriott said many decades ago. The founder of Marriott has since been vindicated many times over. Today, Marriott International has nearly 2,900 lodging properties located in the United States and 67 other countries and territories. Between now and the end of the year it will add another 100 properties to take the tally to 3000 properties. Marriott International, Inc. , is a leading lodging company. Its heritage can be traced to a root beer stand opened in Washington, D. C. , in 1927 by J. Willard and Alice S. Marriott. Today, the company manages and franchises hotels and resorts under the Marriott, JW Marriott, Renaissance, Bulgari, The Ritz-Carlton, Courtyard, Residence Inn, SpringHill Suites, TownePlace Suites, and Fairfield Inn brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, The RitzCarlton Club, Grand Residences by Marriott, and Horizons brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; operates conference centers; and manages golf courses. Marriott consistently makes it to Fortune’s Best Employer’s List. And it is number 5 amongst the Top 25 Great Places to Work ® in India. Visit a Marriott property and you will sense the enthusiasm and energy of their Associates (They call their employees Associates). I decided to visit their Juhu property and talk to a few employees to find out what makes this hotel an employer of choice. Here’s what I found. 1. A strong Brand Marriott International does not own the hotels it operates. It owns the brands and runs the management. In this sense it is a true professional services firm. A lot of people can construct a world class property; it takes a Marriott management team to make it a world class hotel. â€Å"When I was working with a rival chain, I kept on wondering, if Marriott can do it, why can’t we,† confided a senior manager. â€Å"When I decided to shift from Delhi to Mumbai, I had a colleague who used to work in Marriott in Mumbai. She almost forced me to come for an interview at Marriott,† shared the current head of Training.  ©Great Place to work ® Institute,India 2. True Empowerment Empowerment is the cornerstone of â€Å"the Marriott way. Marriott has numerous examples of how their Associates feel empowered. Employees decide when to give a fruit basket or other complimentary items to guests. There is a high degree of pride in the unique relationships they form with their guests. One example quoted was how an Associate in a restaurant offered the most expensive bottle of champagne to an unhappy guest- as a complimentary gift! Such examples are applauded and recognised. In the employee website, as well as, the company website you will find a number of stories of exemplary behaviour of Associates. . Guarantee of fair treatment Marriott employees feel empowered because they know that fair treatment is a cornerstone of the Organisation’s philosophy. This is what J W Marriott, Jr, current Chairman and CEO has to say, â€Å"I want our Associates to know that there really is a guy named Marriott who cares about them†¦Ã¢â‚¬  Bill, as he is affectionately called, makes sure these are not empty words. Each manager has to give an undertaking of fair treatment. There is a process of escalation of employee grievances (Speak Out process), right up to him. Indeed, as the current HR Manager found out, getting a call from Bill’s office to enquire about an employee grievance is not surprising. Considering that Marriott employs over 150,000 employees globally, this is a strong example of the emphasis placed on fair treatment. And for employees too shy to write to Bill, there is always the option of anonymously calling up the Integrity hotline, a 24 by 7 toll free number. As one employee commented, â€Å"A very unique thing in this place is the work culture. I think all Associates are treated equally. At an individual level there are differences but no one turns their back when someone actually needs help. † 4. Communication If fairness ensures that employees are not penalised for doing the right thing, communication processes are what ensures that employees know what the right thing is. This is what Bill Marriott says in his blog (http://www. blogs. marriott. com), â€Å"Many years ago, Marriott did something revolutionary at the time for hotels. We not only began asking guests about their stays, what they liked and didn't like, but we also took that information and created databases and tracking mechanisms so we knew how each hotel was doing. Marriott is the only hotel I know of which has a daily newspaper, called the Daily Packet. The Daily Packet is a communication tool which comprises of the Hospitality Basic of the Day, Events for the day, Daily Birthdays, Special guest recognition of associate efforts, HR eye opener for the day, Daily occupancy rate, etc.  ©Great P lace to work ® Institute,India So the chances are the Associate who offered the bottle of champagne to the customer, did it with the full knowledge of how well the business is doing, and whether she can afford to spend that much on service recovery. An important part of the communication process is the performance communication. Every quarter the GM addresses the associates and shares the Balance Score Card which comprises of the Revenue, Guest Satisfaction Survey results, Turnover rate, Audit Scores etc. The winners for departmental and individual recognitions schemes are awarded during this Quarterly Associates Meeting. This is followed by the department head along with the line manager conducting a quarterly performance review with the Associates. This is to give the Associate feedback and an overview of the last quarter and set his goals and action plan/development for the next quarter. 5. The Marriott way I cannot end an article on Marriott without emphasising their 12 rules of success. Like any other great Organisation (Remember J&J’s Credo), Marriott has defined its 12 rules of success as under: 1. Continually challenge your team to do better. 2. Take good care of your employees and they'll take good care of your customers, and the customers will come back. 3. Celebrate your people's success, not your own. . Know what you're good at and mine those competencies for all you're worth. 5. Do it and do it now. Err on the side of taking action. 6. Communicate. Listen to your customers, associates and competitors. 7. See and be seen. Get out of your office, walk around, make yourself visible and accessible. 8. Success is in the details. 9. It's more important to hire people with the right qualities than with specific exper ience. 10. Customer needs may vary, but their bias for quality never does. 11. Eliminate the cause of a mistake. Don't just clean it up. 12. View every problem as an opportunity to grow. The above rules are supported by 20 Basics – basic behaviours that exemplify the above rules. Marriott’s brand beliefs can be summarised in one line as their spirit to serve- their Associates, Customers and Community. In line with the above Marriott have awards for Community Service and Diversity. Do not be surprised if you see hundreds of Marriott employees (joined by enthusiastic guests) descending on Juhu beach to clean it up. They did precisely that. Just as they took care of 26 school kids and many others during Mumbai floods. Great Place to work ® Institute,India I recall visiting a friend of mine in the HR department of a reputed five star hotel in the beginning of my career. The HR department was in the basement. My friend took me to the staff canteen, a dimly lit place where we were served some beaten rice (Poha) from an Aluminium Container, in a steel plate. I was amazed to see the difference between the basement and the other floors. Times have changed. The HR department in Marriott is at the same level as the Reception. And the basement is no less. For Marriott the â€Å"Heart of the Organisation† is as important as the â€Å"Front of the Organisation†. As you walk through the â€Å"Associate Corridor† which is designed to make you proud to be in Marriott, and enter the Associate canteen, you can’t help exclaiming,† Are all restaurants in this hotel as good as the Associate canteen?! † ____________________________________________________________ ____________ The author is CEO of The Great Place to Work ® Institute, India. He can be reached at [email  protected] in Views expressed are personal.  ©Great Place to work ® Institute,India

Liverpool City Brand and a Case for Rebranding Essay

Liverpool City Brand and a Case for Rebranding - Essay Example The present research has identified that the concept of city branding is fairly new and it corresponds to the development and growth of the tourism industry over the past century. This is because most cities have sought to become more competitive. This is done by packaging and presentation of their position as a tourism destination in a unique way and manner. This section of the report will provide a critical review of the concept of destination branding and brand strategy are the main tools employed by cities and communities to deal with the marketing needs of their destination. This section will examine the concepts and ideas of destination branding and how it occurs in the natural setting. Brands are marks of identification of a given kingdom, country or civilization. Destination branding creates an image and perception of a given place. In other words, it is a tool employed by city authorities and other stakeholders to present the destination to the markets and also get people to become interested in visiting the destination. This builds emotional connection as well as brand equity. â€Å"A destination brand is the totality of perceptions, thoughts, and feelings that customers hold about a place†. This implies that destination branding. This implies that destination branding is a way of creating a mental image and view of a given space or place in order to connect with the average consumer and potential tourist. Destination branding leaves an impression o a consumer and gets the consumer to build some kind of affinity or connection to a given place or destination. â€Å"Destination branding is an organizing principle that involves orchestrating the messages and experiences associated with the place to ensure that they are as distinctive, memorable and rewarding as possible. Successful destination brands reside in the customer’s hearts and minds, clearly differentiate themselves, deliver on a valued promise and supply customer desires.†

Roaccutane Essay Example | Topics and Well Written Essays - 8000 words

Roaccutane - Essay Example The purposes of these studies and their problems were ascertained, noting down their findings. A reflective summary is included on clinical implications in the literature portion. The general finding of these studies on the dangerous side effects of isotretinoin use regarding psychiatric side effects including depression is inconclusive. The main issue raised is on the required number of subjects tested. As large as 8000 subjects would needed for a tenable methodology in research as suggested by the British Association of Dermatologists. Connected with this problem is the number of volunteers willing to be tested, considering that the drug is risky. Nevertheless, based on adverse reports, it is still recommended that prescribers follow precautions sent out by the Food and Drug Administration on this drug. The concern for knowing about whether isotretinoin and depression are linked rise from several adverse drug reaction reports (ADRs) received by health authorities, no less than the Food and Drug Administration (FDA) and the manufacturer of the drug involved. The highly published accounts of suicides committed by young people add to the ever growing need for looking into this problem. Literatures abound regarding these supposition and researches have been conducted to this end. To this day, there is much to be confirmed by way of collating these reports and coming up with a converged position. Acne, for which isotretinoin is usually taken is commonly associated with shame, embarrassment, social assertiveness, and self-confidence. Acne to an adolescent is associated with socialization, appearances in public, interaction with strangers, and even reduced employment opportunities (Tan 2004). As such, seeking treatment involves having access to the best there is. However, what is being bruited about as an excellent drug for the purpose of healing is equally, if not more, being blamed for the demise of some. It is necessary that what should heal should not also put one's health at risk. Isotretinoin has been serving a lot of good to those with acne, but has also been receiving several ADRs in the recent years (Schulte 2005). This study looks into possible links between Isotretinoin and depression. Acne Acne is a disorder of the sebaceous follicles or ducts located on the face, chest and back. They consist of sebaceous (secreting oil) glands associated with small hair follicles. (Cunliffe 1994). It is important to ensure that patients know that their acne is taken seriously and to reassure them that acne is treatable. The fact that it is a slow responding disorder should be stressed to patients (Ibid). Healey and Simpson (1994) identify three aims of treatment as to prevent scarring, limit the duration of the disease and reduce the impact of psychological stress. They emphasise that early treatment and regular review are necessary to prevent scarring. Treatment options are targeted at one or more of the four pathophysiological changes which occur in acne, blockage of the skin ducts, increased sebum

Provide relevant detailed analysis of sony in its global context Essay

Provide relevant detailed analysis of sony in its global context - Essay Example Today, the Sony brand exemplifies a unique combination of popularity, strong identity, recognition, and excellent communication of the brand values and mission to the consumers. In the meantime, the company should be more attentive to the cultural aspects of its brand development in the global contexts. That Sony is one of the strongest and most popular global brands cannot be denied. Throughout the years of successful performance, Sony was able to move its brand onto the new level of consumer recognition and turn the Sony brand into an indispensable component of its organizational and marketing culture. The importance of the Sony brand to the future of the company is difficult to underestimate. Every year, in April, new employees join Sony to become its members and contribute to the development of the future successful trends. â€Å"And what I always say to them is that we have many marvelous assets here. The most valuable asset are the four letters, S, O, N, Y† (Sony). The company does everything possible not only to raise brand recognition among consumers but to ensure that employees in all company divisions worldwide have a clear understanding of the company’s brand messages and values. Some executives feel a strong need to communicate and re-articulate the interr elationship between the brand and the culture, in which it works (Sony). Others are confident that it is high time Sony leveraged its brand beyond products and created a customer-centered brand identity, which would serve an effective driver of consumer recognition and satisfaction with Sony products. Today, however, it is important to reconsider the relevance and efficiency of the Sony brand through the prism of the principal theoretical concepts. The significance of the global brand organization, the construction of brand equity, brand measurement, and the importance of culture for the development of global brand identity will create on objective

Wollstonecraft assessment on women education Essay

Wollstonecraft assessment on women education - Essay Example To begin with, it would be advantageous to examine her views on the topic. One of the basic claims that she makes focuses on the idea that â€Å"women are miseducated rather than educated under the reigning system, debilitated and â€Å"depraved† physically from lack of exercise and excessive restrain, debased morally by being taught only to â€Å"abstain† from vice but not how to attain to virtue† (Johnson 32). This is a rather insightful approach since it undermines the whole education system of that time. The author mentions lack of physical education which results in both actual and abstract deprivation of power. In addition to that the moral health of women is also at risk. Moreover, Wollstonecraft appeals to emotions of the audience when she â€Å"relies heavily on the rhetoric, image, and idea of enslavement† (Buss, Macdonald and McWhir 100). While for her contemporaries slavery has nothing, but another phenomenon which takes place in society, the m odern people fully understand the dramatic comparison that this author made. What is more important is that Wollstonecraft does not simply acknowledge the problem, but points out the major obstacles on the way of coping with it. Thus, she â€Å"recognizes that monarchist miseducation of sexual character comes about through various societal institutions† (Laird 189). Indeed, it is rather hard to introduce any changes in society especially in her times: the social life was considered to be static and the above mentioned institution were dedicated to make sure that nothing would be changed in the accepted state of affairs. Finally, Wollstonecraft elaborated on the major problem of lives of women: she argues that â€Å"a woman trained only to be desired and flirtatious, who has then no means to satisfy herself after marriage except by continuing to work her charms† (Bach and Clements 113). In other words, there is not room for personal evolution that is left by the system. Wollstonecraft saw education as a viable

Critical analysis of petition Essay Example | Topics and Well Written Essays - 750 words

Critical analysis of petition - Essay Example The college’s rationale into college algebra in the applicant’s curriculum is to satisfy the college’s minimum level mathematics competence into the course, to meet requirements for graduation, to develop an all round academic competence, and to be creative. Either the applicant meets the threshold for the reasons or the reasons are unrealistic to the applicant’s objectives and potential benefits to the society. The applicant’s experience that identify academic competence in algebra, professional application of mathematical concepts, potentials as an all round person, and the ability to outsource expertise in mathematics also justify the application for waiver. He records that he â€Å"already poses ample math skills,† and was â€Å"a machine and welding contractor† an area in which h applied algebra (Adams n.p.). A utilitarian perspective to the issue would consider the benefits that the college’s requirement for a college alge bra unit would offer to a student, the university, and the entire community that the college and the student will serve. For a student, inclusion of college algebra is justified if the unit is fundamental to the student’s profession or subsequent academic programs and if the student has not shown competence in the unit. Factors such as excellence in a similar unit and previous application of the unit’s concepts in the applicant’s profession and at advanced levels however mean that undertaking the course will not benefit the student. The requirement will also not benefit the school’s objective in the student because the student has already developed relevant competence to the college’s interest. This further means that the society derives no benefit from the requirement. The requirement also denies the applicant... The essay is related to an author, who is an Indian American and a student at the Arizona State University undertaking justice studies. His concern is that while the university requires him to take an algebra course, registering for the unit will require him to take one more semester in his current course and this will mean missing ASU College of Law entry in the fall 1993 and yet the course unit will not add value to his profession. This paper analyzes the submission and argues in its support. In the analysis of the essay, we go through the cons and pros of the situation. The pros would be that Adams’s plea for a waiver on the mathematics requirement is valid and his reasons justify this. The college’s rationale into college algebra in the applicant’s curriculum is to satisfy the college’s minimum level mathematics competence into the course, to meet requirements for graduation, to develop an all round academic competence, and to be creative. With cons, i t is however an alternative perspective regarding the waiver. The college has set its requirements for college algebra as a â€Å"minimum level of math competency† into the course and â€Å"to satisfy the university’s math requirement† for graduation and professionals agree to its existence (Adams n.p.). This means that it has been applicable to other learners and rule ethics as well as equality supports its application on the applicant. The conclusion of the essay tells us right away that Adams is an adult learner with work experience.

Global Corporation across Global Markets and Cultures Essay

Global Corporation across Global Markets and Cultures - Essay Example ... rates with its own parent name, while in Mexico, it is known as Walmex, Asda in the United Kingdom, Seiyu in Japan, Best Price in India and other nomenclatures as it expands far and wide throughout the world. In the following, the strategic management of marketing realms within China and Mexico are discussed to gain a solid understanding of the subject at hand. Strategic Management of Marketing Operations in China China is a booming economy and this is the reason why Wal-Mart can thrive on the success that it has achieved elsewhere. The marketing operations within China can be localized to suit the needs of the Chinese citizens. From a strategic perspective, the marketing realms would be well covered if Wal-Mart knows that its procedures within China have to be in a step by step process. If these procedures are duly dealt with, there would be a sense of calmness attached with conducting Wal-Mart’s business operations in the country. The requirement therefore is to comprehend w here Wal-Mart must manifest its total basis and how well it can maneuver the Chinese population into purchasing goods and commodities from Wal-Mart rather than other retail chains, which could comprise of the global ones as well as the local players. With positive customer service coming to the assistance of Wal-Mart through the ‘sundown rule’ and the ‘ten foot rule’, one can estimate the level of clarity within the marketing operations in Chinese Wal-Mart domains (Usunier, 2009). The strategic management of the marketing operations within China cannot be achieved if Wal-Mart does not understand the cultural implications of the land and the ways and means through which Chinese people involve within the purchase cycle. Since China is a booming market, it would only be natural on the part

Reaction to The Moral Instinct by Steven Pinker Essay

Reaction to The Moral Instinct by Steven Pinker - Essay Example This is what Steven Pinker tries to stress in his write-up in the New York Times(January 13, 2008) titled â€Å"The Moral Instinct† with more examples and theories. He in fact favors Borlaug and Bill Gates over Mother Teresa in the choice of admiration and philanthropy. Borlough brought about the Green Revolution which still feeds millions of hungry mouths and Bill Gates aids missions to fight fatal diseases of the developed world. Pinker also contends that while Mother Teresa was backed by hefty donations from all quarters the other two were self motivated individuals expending their own time and effort in the up-liftment of humanity. Pinter is critical of the entire question of morality and claims it to be passed on from one generation to the next and accepted without question because we were taught that way! He cites three predicaments where the choice is between morality and discretion. We discussed the first one at the beginning of this essay. The second example is about the American flag being cut and used to clean the bathroom. No individual with moralistic mindset would ever think of doing such a thing but come to think of from a rational point of view.

A Public Relations Plan of Blackberry Essay Example | Topics and Well Written Essays - 2500 words

A Public Relations Plan of Blackberry - Essay Example Moreover, the ailing complementary PlayBook tablet. But one of BlackBerrys major strengths has all the time been information security. As written by enterprise mobile security expert Lisa Phifer, the BlackBerry OS includes a thorough collection of original security capabilities, for instance strong support for password security, AES encryption of data embedded on the device, automatic remote wiping and integrated data transport safeguard, all easily managed through flexible policies via BlackBerry Enterprise Server. At the moment, consumerization of IT has worn out what once was the BlackBerrys point of strength in enterprise (Pople & Turnbull, 2012). BlackBerry security has assumed a backseat to competitor`s flash and functionality, as most users are more concerned with introducing sexy back to devices in their pockets and also needing a solo device for both personal and business use (Tench & Yeomans, 2009). Most enterprise security teams, a few pressured by their executives, have tacitly permitted these mobile devices into their networks, opting to look the other way instead of identifying and addressing security problems these hugely unchecked devices present (Du, 2000). Now the security worry on consumer-centric mobile devices has become impossible for Blackberry to ignore and this is what warrants the establishment of public relation plan. Blackberry considers its target market to be people who are hyper-socially connected as well as true multi-taskers who require getting staffs done. In simple terms, Blackberry believes this is approximately a third of the entire available market globally. The company believes this target audience needs both a professional and Personal balance with simplicity. I’d also bet most of the users need this. For the past two months, close to 50 million new Android and iOS users have registered to exploit the company`s messaging service, BBM. So as to reach out

Business Research Essay Example | Topics and Well Written Essays - 1250 words

Business Research - Essay Example Speaking in the terms of economics we need to strengthen first the factors of production to set up a new venture namely land, labour, capital and organization; be it either service oriented or manufacture based or even trading. The first and foremost necessity is the project with clear layers of strategic growth. One has to acquire land that covers building and machinery for the initiation. After the acquisition of the land, the entrepreneur has to move on proper legal documentation such as â€Å"Registration of the Firm†. Once the registration is done furnishing its source of fund, annual estimated turn over, chain of man power and delegation of responsibilities we can precede further. Then it is important needs to the source of raw materials that have to be procured from the possible cheapest region with the lowest cost of transportation. Eventually we need a clear road map to market our product. Thus, every entrepreneur set the bridge of profit across the flow of the possib le consumers.

Competitive brand management plan Assignment Example | Topics and Well Written Essays - 2500 words

Competitive brand management plan - Assignment Example The brand activation at this occasion will allow the Co operative healthy brand to build strong relationship with the consumers by helping them to form New Year’s resolution regarding healthy eating and lifestyle. This will also make it easy for the Co operative healthy brand to develop direct associations in the mind of the customers between healthy eating and the Co operative healthy brand. Background Situation: There has been drastic increase in the overall obesity rate all over the globe. In the region of UK around quarter of the adult population are classified as obese (NHS, 2012). This in turn has increased the health concerns among the people. The consumers are shifting towards healthier lifestyle and are giving preference to the healthy and balanced food items as shown in the image below: (Kimmell, 2009) There has been growing shift in the overall consumer purchase behaviour as consumers are giving preference to the foods and drinks which are providing more health bene fits as shown in the image below: (Datamonitor, 2009) This increasing preference for the healthy food items has provided opportunity to the health retailers and supermarkets to provide the customers with different health foods. This in turn has given rise to different own health brands. Co operative food healthy brand is also competing in this category and is trying to increase the market penetration and improve the overall brand image. Brand Positioning: Brand positioning is used in order to present and describe the competitive advantage of a particular brand against other competitors in the industry. This means that brand positioning presents how the brand will compete with the competitors in effective and efficient manner. It is important to keep in consideration different elements and factors in order to come up with effective and long lasting brand positioning (Kapferer, 2008). Goals and Objectives: The goal of the co operative healthy brand is to become the most preferred heal thy brand in the region by increasing overall awareness of its healthy products and encouraging the consumers to shift towards healthy life style and eating. For achieving this goal certain brand objectives have to be fulfilled, which are as follow: The co operative healthy brand should increase the interaction with consumers in order to improve the overall brand awareness and image The co operative healthy brand should provide customers with more value and benefits The co operative food have to provide more promotion and shelf space to its own healthy brands The co operative food healthy brand should improve the overall brand experience of the customers Brand Inventory: It is important for the brand to maintain and manage attractive and easy to access brand inventory in order to increase the brand interaction and awareness. The brand inventory can include brand colour, the logo, tag line, and even the physical location (Keller, 2008). The Co operative food and healthy brand use gre en and other fresh colours

American Independent day Essay Example | Topics and Well Written Essays - 1750 words

American Independent day - Essay Example The July 4, 1776 independence day is celebrated every year. During 1776, there were 2.5 million residents. In 2009, there were over 300 million Americans (Aloian, 2009). The people are reminded of their forefather’s gift to the currents 21st century American people. Annually, the American people celebrate the benefits of the American independence. The American Independence Day celebrates the present generations’ benefits generated from the brave 1776 residents of the 13 colonies. One scholar discusses one benefit of the American Independence Day, freedom to improve the communication among other residents in a democratic manner. The author describes how each person in a democratic society tries to improve the communication between two persons. It is an admitted fact that different people have different interpretations of certain words and actions. The journal article’s scholar classifies this as pragmatic failure (Moalla, 2013). The author performs the research on 30 speakers. The research was done in Georgia, United States. The speakers were students from the Kennesaw State University and the Catholic College. There were 30 respondent speakers. The respondents were made to take the Discourse Completion Test. The test determines the speakers’ reactions on certain everyday events (Moalla, 2013). The findings of the research show people interpret each message differently. The difference is brought about by the respondents’ cultural background. Twenty Tunisian students interpreted the compliments as rather insincere. This clearly shows that the students were more interested in the true message of the conversation. The 20 Tunisian students tried to decipher the real message behind the compliments. These same students tried to determine the truthfulness of compliments bestowed on them by the speaker (Moalla, 2013). On the other hand, the other ten students, American students, happily

Maple Syrup Urine Disease Essay Example | Topics and Well Written Essays - 500 words

Maple Syrup Urine Disease - Essay Example This enzyme complex is composed of three catalytic components E1, E2, and E3 and two regulatory enzymes, BCKD phosphatase and BCKD kinase. The E1 component is further divided into two subunits, E1 and E1 (Bodamer, 2008). The defect in maple syrup urine disease lies in the E1, E1, E2, and E3 components (Fauci et al, 2008: 2472). In addition, E3 component is also associated with pyruvate dehydrogenase and -ketoglutarate dehydrogenase, thus, this defect in BCKD with specific mutation in E3 causes additional deficit in pyruvate and -ketoglutarate dehydrogenases (Bodamer, 2008). The catabolism of BCAAs involves the same enzymes in the first two steps (Laygo, 2007:28). The first enzyme utilized is BCAA aminotransferase which converts leucine, isoleucine and valine to their -ketoacids: -ketoisocaproic acid, -keto--methylvaleric acid, and -ketoisovaleric acid respectively. The branched-chain -ketoacid dehydrogenase complex catalyzes the decarboxylation of these -ketoacids so that they are degraded to short fatty acids, isovaleryl-CoA, -methylbutyryl-CoA and isobutyryl-CoA (Leucine mildly to moderately elevated). Further metabolism should yield acetyl-CoA, acetoacetate, and succinyl-CoA (Bodamer, 2008). Among the clinical manifestations of maple syrup urine disease are lethargy, vomiting, encephalopathy, seizures, mental retardation, "maple syrup" odor and protein intoleranc

The Various Concepts of Factors for the Job Satisfaction Essay

The Various Concepts of Factors for the Job Satisfaction - Essay Example Comparing and contrasting the various concepts of factors that contribute to job satisfaction. In my view, the factors of appreciation, support, employee feedback, remuneration, relationship with the manager are all factors which are most essential for an employee to be completely satisfied with his or her job. If an employee is appreciated for his good work and efforts, such an employee will tend to work hard every time and face challenges and overcome them because that employee will know that he will be recognized for his/her efforts. The support that he gets from his seniors and his colleagues at his workplace boosts his courage to work through work problems. Moreover, if the management maintains a routine of reviewing the on job positives and negatives through the employees feedback such employees feel that they are being heard and protected. The salary that the employees are being paid is one major factor that can either completely motivate or demotivate the employees. Steps to improve employee morale and overall job satisfaction: the concept of morale includes both fragments of satisfaction and motivation. Morale is basically the motivation and determination that the employees tend to carry on their jobs with. Employee job satisfaction affects the morale and consequently, the determinants of job satisfaction give in to the forecast of morale within the worker. I would make sure that our company implies the factors of employee appreciation, support, employee feedback, employee remuneration, employee relationship with the manager.

Postmodernism Essay Example for Free

Postmodernism Essay Different material, methods and media’s have been used in postmodern art, such as painting fine art, technology, architecture and fashion. A study of various types of powerful societal changes through time is tackled through art. These changes comprise of gender identity, globalisation growth, political power etc. Introduction The expression of Art has always been influential; many artists use it as a tactic to exploit political truths and ideas. Postmodernism is a â€Å"movement reacting against modernism, especially by drawing attention to former conventions† (pg821). This form of art allowed a new way of looking at reality in a society that is constantly reassessing its culture and values. Postmodern art focuses on a mixture of high and low cultures and dominant ideas; it went against repression, sexism, racism, political power, and violence. Deconstructing truths criticises and analyses contemporary issues. These deconstructionist feed on controversy, artists such as Alessandro Mendini, Andy Warhol, Jenny Holzer create colourful and ruinous, luxurious and outrageous artwork. The art allowed radical freedom to design, funny gestures confrontation and occasionally absurd. It was a style that has new self-awareness. Postmodernism rebelled against modernism; it was an attack on what had come before as it explored and disparaged any unspoken leading concepts and social customs. The disillusionment from World War II heavily influenced postmodern art. The style doesn’t have a clear central hierarchy or organising principle; it uses melancholy, extreme complexity, contradiction, ambiguity, diversity and interconnectedness. Loud colours, bold patterns, historical quotation and whit are used. During the 60s, critical practices of postmodernism were applied mainly in Italy. The idea of ‘Function follows form’ is abandoned. Exaggerated proportion and outrageous texture for the sake of decoration. Designers such as Ettore Sottsass and Alessandro Mendini who challenged social norms and the traditional taste of design. Italian born designer and architect, Alessandro Mendini played a part in postmodern design. He creates graphics, furniture, interiors, paintings and architectures. His work of ‘Destruction of the Monumento da Casa (Household Monument) is an enlarged photograph of a modernist chair. This literally displays the destroying of the past, the end of modernism and the beginning of postmodernism. It was an attack on what had come before, Mendini brought the chair to a stone quarry and set the chair on fire, photos were captured during the process in 1974. Popular culture, irony, historicism, eclecticism and pluralism are embraced by postmodernism. The artist believed that something new design would grow from the burning remains. One of the most iconic post-modern designs is the Proust armchair by Alessandro Mendini. He chose to add Signac painting as the pattern on a ready-made replica of an 18th century armchair. American language conceptual artist, Jenny Holzer is famous for her short statements. The postmodern fashion in the 80’s was a time when women were in power and this was mirrored in physicality and clothes. The artist uses modern information to expose and address the politics of discourse. The ‘Abuse of Power Comes as No Surprise’ by Hozler is one of her many controversial artworks. Jenny Hozler worked outside the regular conventions, as she believed that simplified phrases are the quickest way for everyone to comprehend. A lot of Jenny Hozler’s work victimises the woman, this method allows the audience to basically read the violence male dominance against women. Words such as ‘Crack the Pelvis so she lies right, this a mistake. When she dies you cannot repeat the act†¦Ã¢â‚¬â„¢ the brutal yet vivid words suggest male power over women. In order to communicate to foreign countries, her work was translated multiple times. Hozler’s techniques include a range of multimedia, posters, hats, T-shirts and L. E. D signs on large architecture. She received many negative feedbacks by the public, therefore, withdrew from her career until 1993. The postmodern artist came back with a new approach to immaterial; she is still driven against murder plus sexual pleasure, hence initiated a new series named ‘Lustmord’. Fine Art is also found in post modernism. Techniques found in painting were super-realism, mannered, academic, neoclassical, decorative, and self-conscious stylization. Originality had ended and there is a lot past styles referencing. Postmodern artist, David Ligare paintings looked extremely realistic. He focused on still life painting, Ligare believes that there is no limit and virtually anything now could be considered art, hence makes him a postmodern artist. David Ligare does narrative paintings based on Greco/Toman culture. Marcel Duchamp’s artwork incorporated jokes to add humour to his visual. Duchamp has made numerous pastiche works; his most famous is the ‘L. H. O. O. Q’, which stands for ‘Elle a chaud au cul’. It was a rebel against traditional art was the dominant idea of the time. Duchamp’s added moustache and beard to the postcard with the Mona Lisa, which contradicts regular conventions of the time. He wanted to take artistry lightly; it was an act of rebel against convention. This technique became known as ‘appropriation’, it is the idea of manipulating famous historical art pieces. This practice has become common in today’s art. Andy Warhol works exemplifies the final stage of postmodernism. Warhol’s paintings had always had something controversial, as theorist Fredric Jameson states, ‘they ought to be powerful and critical political statements’ Andy Warhol is a contemporary artist, which expresses the postmodernism of society though his artistry. Through his artwork, his expression seems to be very anarchy and chaotic, especially the major use of the primary and bold colours whereas in the mainstream artistry it is very subtle due to the dark or complimentary colours which can often be seen as conservative. Warhol’s ‘Dollar Sign’ from 1981 deconstructs the truth about money. The painting suggest money’s strength, its addiction and tactic for conspiracy, His artwork were powerful and held critical political statements because they were billboard-like images. One of his pieces was of the North Korean leader, Kim John IL. Normally in society Kim John IL would not be even spoken of due to the high political power he has over North Korea. And the fragility between other nations that Kim John IL has. Andy Warhol has done a piece of this leader using contrasting and chaotic colours that seemed random and unusual. Warhol used appropriation, taking and creating pastiche references. As Andy Warhol states, â€Å"Art is what you can get away with†. Yasumasa Morimura uses humour with referencing to historical art. His postmodernist artworks have the idea of rejecting a single fixed meaning in an image or artwork. He is a controversial Japanese artist who displaces societal currents in Japanese culture. Western assimilation, capitalism and gender values are shown in his designs. Yasumasa is an illusive creator with no boundaries; this sets his work off to a guttural response. He is best known for mimicking great subjects, in particular western art. One of his works uses historical art as reference is the ‘Blinded by the Light’ 1991, which was inspired by the ‘ Parable for the Blind’ by Pieter Brueghel in 1568. Morimura symbolises a satirical message on Western invasion. Yasumasa Morimura caused controversy by highlighting historical influences and transforming into the postmodern art world with eastern and western culture, sexuality and gender identity. His background influenced Morimura’s, he was an outsider dominated by western culture and art. Technology advancement such as digital editing allowed his work to become flawless. In the racist imagination of western culture, they perceive Asian men with weak physically, equivalent to a little white girl. Morimura embraces his influences and mixes his sexual influence with modern culture. This is reflected in his series of self-portraits, e. g. Morimura as Monroe. Throughout the postmodern period, globalisation had become widespread, the artist felt as if he was invaded by foreign ideas and culture. In response, he invaded western culture through their art, by slapping his face on the Mona Lisa or the Infanta Margarita. Famous artist, Barbara Kruger exploited truths through her works of being a graphic designer, art director, and picture editor. Rather than creating her own images, she uses images and juxtaposes them. She used her techniques and skills of being a graphic designer and worked on political, social feminist provocations, religion, sex, racial and gender stereotypes, consumerism, corporate greed, and power. Her techniques consist of using media sources and words and directly collaging them over each other. Her signature look comprises of cropped, large-scale, black and white photographic pictures against black, white and red sans serif letterform. They hold raucous, pithy, ironic sayings. The poster, ‘Your Body is a battleground’ proposes the idea of re-conditioning gender stereotypes. Originally, the image was used in Washington DC to advocate a pro-choice position and reproductive rights for women. This raises the issue of power, patriarchy, stereotyping and consumption. The poster has a black and white image of a woman’s face that is split symmetrically with direct eye contact. The positive and negative space could highlight ‘good vs. bad’. Judging from the woman’s hair and makeup, she appears to be a housewife. The image represents that women cannot be sold, it illustrated a political setting and subsequently their identities are favourably polished.

Good transportation Essay Example for Free

Good transportation Essay Of all the countries of the earth, there are developed and developing countries. Of the developed nations, one of them stands out as the superpower: it is the United States of America, the place of untied people or more than one race defending the sanity of their environment, and extending her good will to other nations that need them. It is the leader of other countries in military power and strength. United States of America is made up of many states that run a democratic system of government, which forms the western civilisation that people talk about. This nation is a great nation, and I like it. My main point through this article is that this country is better than others. I do have reasons for this theme. I do not think that there is any nation that is greater than America; it is better than other countries in many respects. Let me start with one of them: the people are good. Americans are people of more than one race: there are Hispanics, Black-American, and from other nations of the earth. If the people of America are not friendly, they would not be accommodating to everyone. They are ready to help when you are in need. And they also appreciate good people, skills and relationship. I am happy about this: that is why I say that they are good people. Besides, the people are open, straightforward and sincere. I have found these traits to be good and pleasant since I arrived in America. It is good to be nice. Apart from the good relationships you can build with Americans because they are nice, the education system is also good. There are many schools, high schools and colleges, and they teach the pupils and students very well. That is why many people from other parts of the world come to America to study and they return to improve their country. There are also research institutes that do studies to improve things in the world. They produce many new things that are useful every where. This is another reason I like USA. There is also order. I believe this is so because to monitor can work well. This order is shown by people when they obey traffic rules. Even when the Police is not around, people wait and obey rules. This is not the situation in other countries of the world. I have been impressed about this a lot. This orderliness has made it possible to protect people from haters of freedom. The transportation system is also very good: the road does not have port holes; it does not usually have traffic; apart from the road, the water and air transport systems are also good. USA is the home of democracy. As a result, there is practice of human rights. There is freedom of religion, communication, and interactions. You are free to make your opinion on any issues. This makes the place very good. As a Christian, I am not disturbed because of who I am. And other people can be Muslims, traditional worshippers, and even other things. People are free to do whatever they like do for themselves. You can be gay, or lesbian. This is the extent of freedom. You can even the Bill Gate and a great writer. The good government of USA is also very good. There is freedom to choose the right person to lead you through an election. I like it this way because you can see the people you like and make them lead you. This is good too for a country. This is the reason other countries chose democracy. It also has a good police force. There are some that respond when you call 911. They come to rescue you from problem you are facing. Some are also on the road, they help to maintain traffic. They stop those who drive to fast, and can charge them to court. The Police is also looking for criminals, and they want to catch them and charge to court. This police have men and women, and they work together well. There is also a group that responds to riots. Apart from the security here, there is also the military. They go to wars like Afghanistan, Iraq. They help to protect the large country from those that want to invade without notice. This is another thing why America is great. Good transportation, government, nice people, hard work police, the military, order is every where in America. This is why America is the greatest and I like it.

The Moral And Ethical Role Of Government

The Moral And Ethical Role Of Government Ethics and morality form a central position in the functioning of the government. Under normal circumstances, it is the role of the government to ensure a just society where order and harmony exist. As a result the government has to establish and enforce ethical and moral standards so as to ensure that the society functions well. Decision making is the governments chief role. Therefore it must make ethical and moral considerations in order to make decisions that are in line with the welfare of the society. Ethics and morality are used interchangeably. The two terms are related in several ways. Nonetheless, there is an inconsequential dissimilarity linking the two. Most commonly is the fact that morality goes deeper than ethics in defining human behavior and conduct. Ethics refer to the standards that make the society a better place of all while morality provide for more deeper considerations that amount to religion and spirituality. In order for the government to ensure that ethical standards are adhered to, ethics and aspects of morality are entrenched into the law. This makes it conveniently possible to enforce ethical standards and ensure that all people conform to the law. However, certain aspects of ethics and morality cannot be made legal. This will make the society more complicated since certain morality aspects and ethics are perceptive. This brings into perspective the facet of belief and religion which formulates different people to hold diverse views on the concept of ethics and morality. The upshot is that, the government plays a significant role in enforcing ethics and morality. As a result it is expected that the leaders ensure that the society is just and orderly for all. The aim of this paper is to critically examine the role of the government in morality an ethics. To succeed in this endeavor, the paper will discuss different aspects of morality and ethics. Role of Government One of the central purposes of the government is to enforce the law. The law represents the will of the people who have their own cultural and ethical perceptions of reality. As a result the government enforces the ethical and moral values of the people it governs. In other words it can be rightly said that the government serves to accomplish the peoples perceptions of reality as represented in their ethical and moral values. This makes the role of the government more complex not forgetting that not all values of ethical and moral consideration can be enforced by the government. However, the government remains the prime custodian of peoples values. Ethics and moral values have a great influence on the operation of the society. It is therefore true that the government exercises control over the society. This is true in light of the task of enforcing laws. In order to get a better understanding of the role of the government as far as ethics and morality is concerned; more focus should be on the law (Preston Bishop 2000). The law is the governments instrument of power. To perform its functions, the government relies majorly on the law. On the other hand the law is perceived as being representative of the ethical, cultural and moral values of the people. Therefore as much as the law might not be the perfect tool of enforcing ethical and moral values, it remains the governments chief weapon against unprincipled practices and immorality. The law describes what is right and acceptable in society and therefore provides a blue print towards an ethical and just society. In order to affirm their quest for a just society, citizens are expected to adhere to the provisions of the law. Therefore, the law binds the society together bringing harmony among different people. Failure to conform to the law is perceived as breaking ethical standards established and is thus punishable. Therefore, the law is perceived as the peoples will to be enforced by the government. There are a lot of challenges the government faces in its ethical and moral roles. First and foremost are the different perceptions of ethics and morality. This is coupled by the practical reality that the law does not fully represent ethical and moral standards. Perceptions are a great threat to the governments role. This is due to the fact that certain parameters which are legal are sometimes perceived as violating ethical and moral standards. A good example is the issue of abortion. As much as abortion might be legalized, it still remains a debatable ethical issue. This is due to the fact that it is seen by some members in society as unethical. Other issues include divorce and promiscuity. These conflicts underline the fact that the law is not a sufficient tool of enforcing ethical and moral values. It underscores the failure of the government to ensure a just society through enforcing the law. Ethical and Social Obligations Ethics and a society are inseparable, due to the fact that ethical standards are the adhesive of a healthy society. Therefore there can never be a society without standards that define behavior and conduct. A just society can only exist in line with a set of values that represent the ethical and moral values of the people. A society on the other hand is governed by a group of leaders through the institution of government (Kizza, 2010). Therefore, it is obvious that it is the role of the government to ensure that the society is just and orderly. This is what is referred to as social obligations of the government. In essence the government is a tool of the society. It is established by the society to govern it and enforce laws that are deemed to represent the wishes, values and convictions of the people. The governments social obligations are nothing but the functions of ensuring that ethical and moral standards are adhered to accordingly. This involves the task of ensuring that the laws set represent the ethical and moral values of the people. Conversely, the government needs to go beyond the institutional role of enforcing laws to more welfare operations. This is line with the fact that the law in itself is inefficient as far as ensuring the enforcement of ethical and moral obligations is concerned. Decision Making A critical look at the origin of government points at the true essence of the institution. Several theories outline the origin of politics or government. Nevertheless, the contract of social theory is much relevance to the governments decision making role. Under the social contract theory, members of the society came together and surrendered their freedoms in exchange for order. In order to achieve this objective, the people established a government which was to govern the state on their behalf. Among the principal roles given of this institution was that of making decisions on behalf of the people (Cremer 2009). Therefore the governments most significant role is that of decision making. The role of making a decision is supposed to be in line with the interests and values of the society. This underscores the big role played by the government in ensuring a just society for all. Therefore in making a decision the government plays an important part in enforcing ethical and moral standards. Apart from enforcing the law which is perceived as the will of the people, the government has the authority to make decision that affect the functioning of the society. Therefore in making these decisions the government ought to put ethical and moral obligations in prime focus. In this role the aspect of public trust emanates. The government has been given the public trust which must be reflected in every decision it makes. Therefore public officials must make decisions that not only promote ethics and morality but also represent the same. In making decisions the government needs to be guided by two principal aspects. First and foremost is respect of the law. The law is the supreme guarantor of morality, ethics and justice. Therefore due importance should be granted to the law in the process of making decisions. Decisions that are contrary to the provisions of the law should be discouraged. The law should be the common denominator of all government decisions. This will protect the people from leaders with evil intentions. Another critical aspect of consideration is that of ethical consideration beyond the law. This should be interpreted in a positive manner to mean that the law should be upheld in high esteem but should not be the end of ethics. Certain aspects of morality and ethics are not entrenched in the law but should be upheld in decision making. This regards appointments and other aspects of governance. This calls for integrity on the part of state officials in the discharge of their duties. Need For Appropriate Actions Leadership is a delicate affair which involves a lot of aspects. Since leadership involves the tasks of vision, direction and governance a lot of care must be made to ensure that ethical and moral; standards do not take a back seat. The government is bestowed with a daunting task of ensuring order and justice in the society. This is to be achieved through the enforcement of laws that represent the ethical and moral values of the society. This is also done through the making of legal and ethical decisions. The government therefore plays a primary role in the whole concept of ethics and morality. Through its actions, decisions and operations the government has a lot of impact on the functioning of the society. There is need for appropriate actions on the part of the government so as not to undermine ethics and morality (Kiel Lennick, 2007). Since the success of a society depends on the manner in which ethical standards are adhered to, the government officials ought to be careful in th eir actions so as to promote a just and orderly society. It is against this background that governments need to put several measures in place so as to ensure that the aspect of ethics and morality plays an important role in its functions. This will result in a justly moral and ethical society which is what will make life better for the people. As far as the governments role in achieving justice and order in society is concerned, a number of considerations are necessary. Caution must be exercised in the process discharging the functions of the government. State officers ought to conduct their activities in manner that does not undermine ethical and moral values. To start with, it will be necessary to vet people before appointment to such positions. This will ensure that all those who get these positions are people of integrity. This will go a long way in ensuring that the role of the government in guaranteeing ethics and justice is not undermined by the quality of personnel in its ranks. Suggestions The ethical and moral role of the government is instrumental in ensuring justice and order in the society. Therefore it is upon the officials in the government to ensure that their actions and activities go in line which fostering harmony among the people. This will be achieved if all the laws are enforced in line with the peoples ethical and moral values as envisaged in the law. On top of these, the decision making arm of the government must be fully used to enhance ethical and moral values in the society. It will be against the purpose of ethics should state officials make illegal and unethical decisions. Apart from that state officials must be men and women of integrity so as not to compromise the values of the society. In order to succeed in this endeavor it will be appropriate for the government to classify its moral obligations into two. These are institutional duties and the social responsibilities. The former refers to the use of laws and structures of governance to enforce total adherence to moral and ethical values. This will call for the enactment of laws that represent the ethical and moral values of the people (Fisher 2003). Through the law, the government will ensure that there is justice and order in the society. Those who break the law should be liable for punishment. These will dissuade offenders and make society orderly and harmonious. Social responsibilities refer to those roles that affirm ethical values in the cultural set up. Through this arm, the government will set up and fund several organizations and commissions to cultivate tolerance, orderliness and ethics among the society. This will call for equity and equality so that all sections of the society feels taken care of. On to p of this is the decision making role f the government. The government should use its authority to make decisions in promoting justice, order and ethics. Conclusion The government is the chief custodian of morality and ethical values in the society. It is the role of the government to ensure that moral and ethical standards are maintained in the society so as to assure order and justice. The political system gives government the sole responsibility of ensuring stability, harmony and conformity in the society. It is along this line that the government plays an immense role in guaranteeing ethical and moral values. This role can be performed in many ways. Most commonly the enforcement focuses on the enactment of laws that represent the cultural and ethical values of the people. These laws are enforced so as to ensure conformity. Those who break the law are liable to punishment in accordance to the law. Through exercising the provisions of the law, the government achieves its objective of creating a just and orderly society. However, since ethics and morality are relative terms, not all aspects of ethics and morality can be entrenched into the law. This poses a challenge to the governments role of fulfilling ethical obligations. Therefore, it vital for the government to come up with other means of achieving justice and orderliness through ethics. Through its social obligations the government enforces ethical and moral standards in the society. This can be through its decision making arm and also through the establishment and funding of agencies and organizations that cultivate a culture of ethical values. The government also guarantees ethical values by granting freedom to the people to exercise their spiritual and religious convictions. Moral and ethical as pects have spiritual and cultural connotations, therefore through equality and freedom the government ensures justice in the society. The government plays a central role in ensuring ethics and morality in the society.

Impact of Bullying and Cyber Bullying on Adolescents

Impact of Bullying and Cyber Bullying on Adolescents Introduction It has been long believed that bulling is a part of growing up and since they are only children, they do not know that they are possibly causing harm. This is not the case, bullies act with the sole intent to inflict mental and or physical harm to their chosen victim for their own personal gratification. Bulling and Cyber Bulling are becoming major issues in our society and the problem is ever increasing. Since rapid advancement of personal communication devices especially smart phone and applications that use social media, it has become simpler for bullies at access their victims twenty-four hours a day, seven days a week. This occurs covertly, no one is the wiser unless the intended victim speaks up, this rarely occurs. How do we are educators help address the issue of bulling, harassment and cyber bulling, so it does not have a negative effect on the students academic and social achievements. How do we as a society, stop this culture of abuse that is affecting a generation of teen agers. It is the duty of educators to support students who are being targeted and to help them to discover the tools on how to survive, this dark side of growing up in todays society The Digital Society In society, technology is paving the way we communicate with the world around us. The number of people joining and participating in social media is growing on a daily basis. We have adopted this technology into ever facete of our lives, from work, to school, to the home. Adolescents today are growing up in this ever-changing digital world, but are we as their guides, giving them the tools to survive in it. According to Federal Justice Department in the United States of America each month one out of four children will be targeted for abuse by their peers, either in the playground or via Personal communication devices. What is bulling, how can we recognise it? Types of Bulling The definition of bulling can be quite broad, the NSW education department as the repeated physical, social, verbal, and psychological abuse defines it. It involves the constant abuse of power by a group or an individual by one or more people. Physical Bulling includes hitting, kicking, tripping, pinching, pushing, anything that affects the victims body, this does include sexual abuse or the destruction of a persons property. Verbal Bulling is name-calling, insults, teasing, and intimidation, homophobic, sexist, and racist remarks. Other styles of bulling is covert bulling, it is harder to recognise and can be carried out behind the victims back. It is intended to destroy someones social standing or to cause humiliation. It includes lying about the person, spreading rumours, negative facial or physical gestures, menacing or contemptuous looks, playing nasty jokes to embarrass and humiliate, mimicking, encouraging other to socially other to socially exclude someone. Cyber Bulling is a perfect example of covert bullying tactics. This type of bulling takes it to a completely new level of cruelty by using digital technologies. By using mobile phones to harass their victim, setting up defamatory websites or facebook pages, spreading rumours via social media sites such as facebook, myspace, instagram, snapchat. Previous generations of teenagers who have been the victims of bulling were able to seek refuge from the daily torture at home, now thank to mobile phones and social media the bullies have destroyed this refuge and get access to their victim anytime they want. Bulling can be a public incident or private, and in some cases only known to the parties involved. So if it is only known to the people involved, how do educators combat it? Glamorization Bullying in schools is an often-glamorized in Hollywood movies depicted in high school teen comedies, for example Mean Girls, a movie about social acceptance, isolation and gaining a self worth from the pain of others. What they do not show are the effects of bullying on their intended victim. Bulling is not a mutual disagreement or an isolated incident of social rejection or nastiness. It is not a random act of aggression or intimidation. The oxford dictionary definition of harassment is the unwanted or warranted conduct on the grounds of race, gender, sexual orientation, which has the purpose or effect of either violating the claimants dignity, of creating an intimidating, hostile, degrading, humiliating or offensive environment. This is when it can get confusion as all bulling is harassment, but not all harassment is bulling. So how do adolescents tell the difference? Target Acquired The bullies target students who are not part of an established social group at school, such as new students or those who suffer from health or learning disabilities as well as students who have trouble fitting in socially, as well as jealously. For bulling to occur there needs to be a power difference between the two parties; unfair fights where the person who bullies has an advantage or power over the person who is being victimized. Bullying is not the same as a disagreement, it is about the abuse of power. The effects of bulling can be short term and long term effects for the victims. Although severe long term effects can be avoided by someone intervening as soon as possible. The intervening party does not have to be a parent, teacher or adult in a position of authority, it is more effective in eradication of bulling, if one of the victims classmates steps in to stop it. Why did we as a society, think that this behaviour was harmless? Long and Short Term Effects The effects of bulling can be quite broad, they can range from falling grades, depression, anxiety; an increased sense of loneliness, sadness, isolation, there can be changes in sleep and eating patterns. Activities that the victim once enjoyed, suddenly they do not what to be involved. Sadly, these issues do not rectify themselves and can continue into the adolescents, life after school. The long term effects can include a higher risk of depression and issues with a low self-esteem later in life, there is links that teenagers that bullied in their teens are more likely to have problems with drugs, alcohol and promiscuity. In some extreme cases, bullied teenagers have attempted and succeeded in ending their lives, to end their suffering. As this issue continues to grow, schools have been trying to implement a Zero tolerance policy on all types of bulling. School needs to be a safe place for all students, as a safe place gives students the ability and the confidence to learn. Bulling and cyber bulling can turn the classroom environment from a place of knowledge to a living nightmare, which students end up dreading. Bulling is the cause of up to 15% of all school absenteeism. It does not only affect a victims attendance, but it can also affect their ability to focus and participate in the classroom. There is also a high probability of the victim dropping out of school, so they do not need to confront their bully any longer. The victims ability to focus is continually compromised; they worry about what the bully will do next, where the bully will be during the lunch break. The Digital World The internet and social media use have grown in the past ten years. Adolescents have access to the internet and personal communication devices in their bedrooms away from parental supervision. In previous years, the only way adolescents had to communicate with the outside world from their home was the telephone in a communal area and a desktop computer again in a communal area. Parents were able to monitor everything that was being said or sent to their teenager. Social networking websites have become increasingly popular among teenagers, as a place where they can meet friends and new people, communicate and exchange information. The type of relationships for teenagers have evolved to a level that has never been experienced on this scale. Social media is the main contributor of this change. Adolescents have the facilities to communicate with people, young and old from all over the globe. For the first time in our history, geographical barriers are no longer a issue for communication. No longer waiting on the postman for letters, worried about different time zones to make a phone call, adolescents have instant results with the use of social media. There has been a positive outcome due to Social media; teenagers who are active on social media sites are more social and well adjusted than their not connected peers. This technology are tools for todays adolescents, it develops social bonds, their identities, and an ability to communicate with others including teachers, classmates, absent parents. â€Å"Teens who spend their time on social networking sites are actually the healthiest psychologically according to new accumulating evidence from a report from Psychological Science. (N. Murashev, May 2011) Even so, the destruction these devices are used for, negates any positive attributes. Social Networking Social networking has created new ways to communicate, share information and meet new people. Even with all the positive possibilities associated with social networking. Like with everything, there are risks that are associated with the use or misuse of this technology. It stay safe online teenagers need to know the risks and how to protect themselves online, from bullies and predators. People are able to be anonymous, anominity gives people a sense of freedom, they can be whoever they want to be, freedom to say and do without any consequences. Bullies are able to use the personal information posted online to gain an insight in how to torture them. Cyber Bulling is a methodical, planned method of violence and torture, affect teenagers. As mentioned earlier, it has the potential to lead to anxiety, depression, self harm, and even suicide. The Cyber Bullies use social media, text messages and email to harass their victim. The bullies tactics are to send mean messages, start disparaging rumours, posting hurtful comments and unflattering pictures, altering images to depict the victim, these can be through social media sites, emails and text messages, these can be done by direct contact or public comments or private messages to others about the victim. According to Cyber bulling statistics: Over half of adolescents and teenagers have been subjected to online bullying, the same amounts of adolescents have engaged in cyber bulling. More than half of young people do not tell their parents or teacher that they have experienced cyber bulling. The best way to stop cyber bulling is to educate adolescents about the consequences of cyber bulling and what they need to do to stop it occurring if they are ever bullied. Bullies like to act covertly, it is where they gain their power, by opening up communication channels, and bullies can no longer hide in the shadows of the online world or the playgrounds. Unfortunately, most adolescents do not feel comfortable talking to parents and teachers about their experiences of being bullied. However, why does it stop, victims of bullying telling their true friends. Why are their friends staying silent as well? We drill into young children when in early primary school, not to tattle tale. Have we made a rod for our own backs, by teaching this? We should be drilling into them, which if someone is hurting you or your friends tell your teacher, tell the world. If you bring light onto the subject, bullies can no longer hide in the shadows or behind a computer screen. Consequences or lack of Bulling is going to be a continuing issue within the education system. The law cannot keep up with this every changing cyber world. Even though it is starting to catch up to the technology, there are now serious consequences if caught cyber bullying. Depending on what was done during the bulling, consequences can range from punishments at the school level to criminal charges. It is the repetitive nature of bulling that is the cause of the anxiety to the victims, the anticipation of bulling becomes as problematic as the actual bulling. The consequences of bulling were once name calling and possible push and shove in the playground. In recent years, the consequences of schoolyard bulling have taken a more serious turn; more and more frequently, bullied students are turning to violence. Bullies adolescents feeling that there is no other option, retaliate in a deadly manner, attacking their persecutors and any other students and teachers. These tragedies have caused more awareness and fe ar among, parents, other Adolescents, educators, as well as the Police Force about the effects of bulling. The response of the education system and law enforcement has not been fast or strong enough for the families of bullying victims who had felt they had no other choice, than to end their lives to end the torture. Conclusion There is no quick fix, to this epidemic, if at all. Educators and parents can only protect the victims, if they speak up. There is no way to eradicate bullying from our society; it is engrained within Australian society. However, as educators we can try to bring it out from the shadows. Name and shame bullies, have it part of their permanent record, most bullies will continue the behaviour into adulthood, especially if they got away with in as a teenager. Bulling is no longer contained to the schoolyard, bus, or train, it enters our homes, and it destroys lives, families, futures, and communities. Victims feel isolated, unsupported; it is one the main reason why dropout rates are high. Bulling is causing a generation of young people to have low self-esteem, depression issues not only while the abuse is occurring but into their adult life. Teenagers who are bullied are more likely to develop future academic problems and psychological difficulties. School should offer support groups fo r the ones being bullied on and the ones doing the bullying. There should be harsher penalties, as these adolescents know what they are doing and know that their choice to bully with hurt someone. No one should have to feel like the only way to deal with a situation is to harm themselves of others. Bulling is doing them more harm than good. They need to know that there are different ways to handle a situation like talking about it with friends, families, and teachers. We must step up and help others know how to deal with this issue. There is no reason to let anyone friend or stranger get picked on. We need to provide an inclusive environment for adolescents to stand up and prevent bullying in their micro chasm of a community. It will spread to the wider community. Lets turn on a light. References Attorney General Martha Coakley, http://.mas.gov Eagle Triune, (16 January, 2011) http:// www.eagletribune.com Ralph, L, Berglas, N, Schwarts, S.., and Brinidis, C (2011) Finding Teens in TheirSpace: Social Networking Sites to Connect youth to Sexuality Research and Social Policy, 8(1). 38-49 From Research library Molly O’Toole (2011 September 2) Social Media use linked to smoking, alcohol. Times Colonist, p.6. Retrieved from Canadian Newsstand. 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